Author of
Pup Culture: Stories, Tips, and the Importance of Adopting a Dog

#1 on Amazon’s “Travel with Pets” list

Click HERE to order now!

“I learned so much after hearing Victoria's experience. Her passion for rescuing is sure to transform any skeptic into a dog lover!"

– Jaime Alexander, NBC’s Blindspot

“Victoria is doing some of the most noble work anyone can do on this planet. Like many others around the world, I can't imagine life without our dogs, and Victoria's dedication helps to uplift our beloved paw community. Bravo!"

– Jon Batiste, Award-Winning Musician & Bandleader

“You can truly feel the puppy love through this book! Victoria has given her life to animal rescue, something I will always support."

- Kaley Cuoco, HBO’s The Flight Attendant

“I now use Pup Culture's 'Doggie Travel Tips' as my own travel tips."

– Bill Murray, Award-Wining Actor & Filmmaker

Who is Victoria Lily Shaffer?

Victoria Lily Shaffer adopted her first dog at 12, but it wasn’t until her college days in New York City that she became deeply involved with fostering and rescue, and compassionate canine parenting. After college she moved to Los Angeles, where she lives with her three beloved dogs who inspire her every day and has devoted herself full-time to the joys and adventures of Pup Culture.

Victoria has showbiz deep in her bones, having practically grown up backstage at The Late Show with David Letterman. For Facebook Watch, she produced the 10-part baseball reality series Extra Innings with Bill Murray and Brian Doyle-Murray. Victoria is the former host of Pet Life Radio’s Tails of the City, which streamed on iHeartRadio, and is available on Audible.com. She’s worked on a number of notable TV, cable TV and streaming productions, including the Tony Awards, the Emmy Awards, Jimmy Kimmel Live!, HBO’s Divorce, and Netflix’s My Guest Needs No Introduction with David Letterman.

Victoria continues to meld her advocacy for animal welfare with her entertainment industry experience and aspirations. She founded her own Los Angeles foster-based dog rescue fittingly called Pup Culture Rescue and creates her own YouTube and Instagram content that aims to inspire and educate viewers about responsible dog parenting and to #AdoptDontShop. Follow Victoria on Instagram @VictoriaLilyShaffer, where you’ll meet the latest members of her fabulous foster family – that regularly include a number of adorable newborn puppies. Pup Culture is Victoria’s debut publication.